Build UTM Links
Add campaign tracking tags to any link, with a QR code and saved presets.
Destination
The page people land on. Any existing query string is kept — only the utm_ tags are added.
Quick channel
Sets the source and medium — you fill in the campaign name.
Campaign parameters
Where the traffic comes from — the referrer.
The marketing channel or format.
Groups every link from one push together.
Paid-search keyword. Optional.
A/B variant or which link was clicked. Optional.
Saved presets
No presets yet. Save a source, medium, and campaign you reuse — everything stays in this browser only.
Tagged link
Your tagged link appears here
Enter a destination to begin.
About Build UTM Links.
Build Campaign-Tagged Links That Actually Track
Paste your destination URL, fill in the source, medium, and campaign, and this builder assembles a clean, properly-encoded link with the utm_ tags that Google Analytics, GA4, and every other analytics platform read to attribute a visit. It uses the browser's native URL engine, so any existing query string is preserved and nothing gets double-encoded.
Because UTM tags are case-sensitive — "Google" and "google" become two separate sources in your reports — the builder can force every value to lowercase, and it flags the three tags analytics needs before you copy the link. Save the source, medium, and campaign combinations you reuse as presets, and generate a QR code of the finished link for flyers, posters, or packaging.
Everything happens on this page. There is no account, no link shortener in the middle, and no tracking of your tracking links.
What you can do with it
- Paid ads: Tag Google, Facebook, and LinkedIn ad links so each channel's clicks land in the right report instead of getting lumped into "direct."
- Email campaigns: Tag each button in a newsletter with a utm_content value so you can see which link actually drove the click.
- QR codes on print: Turn a tagged link into a QR for a flyer, poster, or business card and download it as a crisp SVG that scales to any size.
- Social posts: Keep organic and paid social separate with consistent source and medium values across every platform.
- Consistent naming: Save presets so your team always writes "cpc" not "CPC" or "ppc", keeping your reports clean.
- Partner & influencer links: Give each partner a unique utm_source to measure exactly what they sent you.
An honest caveat
UTM tags live in the URL in plain sight and are trivial to edit or strip — they measure your own campaigns, they don't secure anything. Keep values short and readable, and never put personal or sensitive information in a tag.
Privacy: This builder runs entirely in your browser. Your URLs, tags, presets, and QR codes never leave your device — presets are stored only in this browser's local storage, and nothing is uploaded to any server.
How to use Build UTM Links.
Upload your file
Drag and drop or click to select your file.
Choose settings
Adjust quality, size, or format options.
Download result
Your processed file is ready instantly.
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